Tree testing is not similar to card sorting.
False — Correct
For users from other nationalities, it is enough to offer a product translated in their respective languages.
False
It’s a sequential art, where images are arrayed together to visualize the story
Storyboard — Correct
People with low uncertainty avoidance are restricted to new ideas.
False — Correct (are open to new ideas)
Surveys and questionnaires are primarily used for collecting information from a large number of users.
True — Correct
A fictitious representation of a group of users is,
User Persona — Correct
Card sorts are used to generate information architecture.
True — Correct
If time is a constraint, the quickest deliverable format is an email message or word document.
True — Correct
A Stakeholder could only be clients/customers.
False — Correct
User Research is not the first step of a UX design process.
False — Correct
Tree testing is similar to card sorting.
False — Correct
A/B Testing involves having an experienced evaluator using his/her knowledge of testing products.
True — Correct
Which of these techniques are used exclusively for designing hierarchy
Card Sorting — Correct
Two types of benchmarking are:
Stand-alone and Competitive benchmarking — Correct
What is key in a User Research?
Detailed surveys and questionnaires
Fundamentals
Quick findings are comprehensive reports.
False
Power Distance Index measures
the degree of a society’s level of inequality endorsed by the followers as much as by the leaders — Correct
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The purpose of user research is
to gain an understanding of the users, their tasks, the tools and technology they use, and the environment in which they perform their tasks — Wrong
People from this cultural group are not tolerant of new ideas and opinions that differ from their own
People with high uncertainty avoidance — Correct
The systematic process of collecting and analyzing target customer data, the competition, and the target market environment to aid in making messaging, positioning and pricing decisions.
All of these — Wrong
User Research is essential because
All of these
Questionnaire mode of approach is qualitative research.
False — Correct
A/B testing is done for specific aspects of hierarchy alone.
True — Correct
People possessing this cultural trait take initiative and make their own decisions
Individualistic — Correct
Technique used for evaluating findability of topics in a website
Tree test — Correct
A Stakeholder is,
anyone with an interest in the project output — Correct
Which technique involves having an experienced evaluator using his/her knowledge for testing products
Expert Review — Correct
Contextual Interview can be done without users.
False — Correct
This is an additional deliverable that gathers all recommendations together in a simple table format—usually in Word or Excel—with a brief summary of the findings that led to each recommendation and, often, a severity rating for each issue.
Findings and Recommendations Matrix — Correct
Expert Reviews are conducted during the development phase.
True — Correct
User Persona is a quantitative approach.
False
Obvious limitation with surveys and questionnaires is
lack of any interaction between researcher and users — Correct
In Usability tests, we test the interface’s usability.
False.
One size fits all’ should not be the focus of UX design.
False
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Surveys are quantitative mode of research.
True — Correct
In this technique, users are provided with two or more options for choice
A/B tests — Correct
People from this cultural group are more tolerant to new ideas and opinions that differ from their own
People with low uncertainty avoidance — Correct
These are comprehensive reports
Detailed Reports — Correct
Design should not be changed based on iterations.
True
The techniques used to evaluate the hierarchy of a website
Card Sorting & Tree Testing — Correct
This user research method comes from motion picture production
Storyboard — Wrong
Storyboards are illustrations that represent shots that ultimately represent a story.
True — Correct
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