Tuesday, September 6, 2022

User Research Methods Questions and Answer


User Research Methods Questions and Answers

Tree testing is not similar to card sorting.

False — Correct

For users from other nationalities, it is enough to offer a product translated in their respective languages.


It’s a sequential art, where images are arrayed together to visualize the story

Storyboard — Correct

People with low uncertainty avoidance are restricted to new ideas.

False — Correct (are open to new ideas)

Surveys and questionnaires are primarily used for collecting information from a large number of users.

True — Correct

A fictitious representation of a group of users is,

User Persona — Correct

Card sorts are used to generate information architecture.

True — Correct

If time is a constraint, the quickest deliverable format is an email message or word document.

True — Correct

A Stakeholder could only be clients/customers.

False — Correct

User Research is not the first step of a UX design process.

False — Correct

Tree testing is similar to card sorting.

False — Correct

A/B Testing involves having an experienced evaluator using his/her knowledge of testing products.

True — Correct

Which of these techniques are used exclusively for designing hierarchy

Card Sorting — Correct

Two types of benchmarking are:

Stand-alone and Competitive benchmarking — Correct

What is key in a User Research?

Detailed surveys and questionnaires


Quick findings are comprehensive reports.


Power Distance Index measures

the degree of a society’s level of inequality endorsed by the followers as much as by the leaders — Correct

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The purpose of user research is

to gain an understanding of the users, their tasks, the tools and technology they use, and the environment in which they perform their tasks — Wrong

People from this cultural group are not tolerant of new ideas and opinions that differ from their own

People with high uncertainty avoidance — Correct

The systematic process of collecting and analyzing target customer data, the competition, and the target market environment to aid in making messaging, positioning and pricing decisions.

All of these — Wrong

User Research is essential because

All of these

Questionnaire mode of approach is qualitative research.

False — Correct

A/B testing is done for specific aspects of hierarchy alone.

True — Correct

People possessing this cultural trait take initiative and make their own decisions

Individualistic — Correct

Technique used for evaluating findability of topics in a website

Tree test — Correct

A Stakeholder is,

anyone with an interest in the project output — Correct

Which technique involves having an experienced evaluator using his/her knowledge for testing products

Expert Review — Correct

Contextual Interview can be done without users.

False — Correct

This is an additional deliverable that gathers all recommendations together in a simple table format—usually in Word or Excel—with a brief summary of the findings that led to each recommendation and, often, a severity rating for each issue.

Findings and Recommendations Matrix — Correct

Expert Reviews are conducted during the development phase.

True — Correct

User Persona is a quantitative approach.


Obvious limitation with surveys and questionnaires is

lack of any interaction between researcher and users — Correct

In Usability tests, we test the interface’s usability.


One size fits all’ should not be the focus of UX design.



Surveys are quantitative mode of research.

True — Correct

In this technique, users are provided with two or more options for choice

A/B tests — Correct

People from this cultural group are more tolerant to new ideas and opinions that differ from their own

People with low uncertainty avoidance — Correct

These are comprehensive reports

Detailed Reports — Correct

Design should not be changed based on iterations.


The techniques used to evaluate the hierarchy of a website

Card Sorting & Tree Testing — Correct

This user research method comes from motion picture production

Storyboard — Wrong

Storyboards are illustrations that represent shots that ultimately represent a story.

True — Correct

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